The Remscheid-based heating, ventilation and air conditioning specialist Vaillant shows a new marketing campaign in its anniversary year the 140th anniversary of the company.
The company complements the existing claim "Because Vaillant thinks ahead." the focus of the campaign are the benefits of Vaillant heating systems. They are environmentally friendly, compact and cost-saving due to lower energy costs. Testimonials from the different target groups tell why they have a heating system of Vaillant, the good feeling of doing the right thing. Here, issues such as sustainability, investment security and energy efficiency mediated.Under the motto "The good feeling of doing the right thing" advertises Vaillant with print ads and television commercials for an energy turnaround in their own homes.
A special element of the campaign is a 210-square-foot poster that is placed directly in the administrative district of Berlin "Unter den Linden".
With this poster, the company is a sign of the energy change in the place where the major policy decisions are made. Campaign speaks specialized target groups such as installers and architects and end customers, especially builders and house and apartment owners to.
It is the world used in all countries in which Vaillant is present. "We provide our customers with highly efficient, environmentally friendly products that conserve resources and CO2 emissions reduced. With this campaign, we provide our customers with the good feeling of being part of the solution to global energy issues, "says Tanja Brinks, marketing director of the Vaillant Group.
For the residential homes total of 40 percent of the energy consumed in Germany. Of these, serve about 90 percent of the coverage of the demand for heating of buildings and domestic water heating. As a leading provider of energy efficient heating technologies and a specialist in renewable energies, Vaillant considers therefore the responsibility, to help shape the transformation of energy in the household significantly.
About Vaillant, Vaillant offers its customers worldwide environmentally-friendly and energy-saving heating and ventilation systems, the enhanced use of renewable energy.
The product portfolio includes solar thermal and photovoltaic systems, heat pumps, pellet boilers, air handling units for low-energy buildings, combined heat and power systems, high-efficiency heating systems based on fossil fuels as well as intelligent Jens Wichtermann Director of Corporate Communications, Sustainability Management and Policy Group Vaillant.
Comfort for my home